Recently, the company successfully held an insights sharing session on ManagerJoseph Liu business visit to “Egypt, Turkey, and the UAE.” Through firsthand experiences, Manager Liu vividly illustrated the critical importance of deeply understanding local history, religion, and lifestyle culture for brand internationalization.
The session highlighted that while the Middle East market presents significant opportunities, entry strategies must be tailored to local conditions. Attendees unanimously expressed that the insights shared greatly broadened their global perspective and provided rich inspiration for product design.
Based on the profound insights gained from this trip, the company will actively promote the integration of cultural elements into design, develop differentiated market strategies, and encourage teams to “go global,” transforming cutting-edge inspiration into innovative value. This meeting has reaffirmed the company’s commitment to a culture-first approach and its determination to deepen engagement in global markets.